Privacy Policy

VELORA

Information on the Processing of Personal Data

Thank you for visiting VELORA. We value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website.

“Personal data” refers to any information that can directly or indirectly identify you as an individual.

1. Data Controller

The data controller responsible for processing personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), is:

VELORA
Email: info@by-velora.com

The data controller determines the purposes and means of processing personal data.

2. Website Security

To protect your data and ensure secure communication, this website uses SSL/TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the lock icon in your browser’s address bar.

VELORA does not use automated decision-making or profiling that produces legal or similarly significant effects on users.

3. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, we automatically collect certain technical data transmitted by your browser to our server, including:

Visited pages
Date and time of access
Amount of data transferred
Referring URL
Browser type and version
Operating system
IP address (anonymized where technically possible)

This data is processed based on our legitimate interest in ensuring website security, stability, and performance. It is not used to personally identify users and is not shared unless there is suspicion of unlawful activity.

4. Cookies

Our website uses cookies to enhance functionality and improve user experience. Cookies are small text files stored on your device.

Types of Cookies

Session cookies: Automatically deleted after your visit
Persistent cookies: Stored for a defined period to recognize your browser on future visits

Cookies may collect technical information such as browser data, approximate location, and IP address.

Cookies are used, for example, to:

Maintain shopping cart functionality
Improve website usability
Enable analytics and marketing features

Where cookies involve the processing of personal data, this is based on:

Contractual necessity, or
Our legitimate interest in operating an efficient and user-friendly website, or
Your explicit consent

Third-party services may also place cookies on your device. Where required, you will be informed and asked for consent.

You can manage or disable cookies via your browser settings. Please note that disabling cookies may limit website functionality.

Upon your first visit, you will be asked to consent to non-essential cookies via a cookie banner. You may update your preferences at any time.

5. Contacting Us

If you contact us via email or a contact form, we process the personal data you provide solely to respond to your inquiry.

Legal basis: legitimate interest in communication
If related to an order or contract: contract performance

Your data will be deleted once your request has been fully processed, unless statutory retention obligations apply.

6. Customer Accounts & Contract Processing

When you place an order or create a customer account, we collect personal data necessary to fulfill the contract, including payment processing and delivery.

You may request deletion of your customer account at any time by contacting us. After contract completion or account deletion, your data is retained only as long as legally required and then securely deleted.

7. Email Marketing

Newsletter Subscription

If you subscribe to our newsletter, we will send you updates, promotions, and brand-related content via email.

Subscription requires explicit consent via a double opt-in process
We store your email address, IP address, and subscription timestamp for compliance purposes

You may unsubscribe at any time using the link in the email or by contacting us. Upon unsubscribing, your data will be deleted unless further lawful processing applies.

Marketing Emails to Existing Customers

If you have previously purchased from VELORA, we may send you emails about similar products based on our legitimate interest. You may object at any time, and we will immediately stop such communications.

8. Order Processing & Payments

To process your order, we share personal data with shipping providers and payment processors only to the extent necessary.

Payment Providers

Payments may be handled by third-party providers such as PayPal, Klarna, or similar services. Payment data is transmitted only as required to complete transactions.

Payment providers may conduct credit or identity checks in accordance with their own privacy policies.

9. Review Requests

With your consent, we may send a one-time email requesting a review of your purchase. You may withdraw your consent at any time.

10. Social Media Plugins

Our website includes social media buttons (e.g., Instagram, Facebook) using privacy-friendly embedding methods. No data is transmitted to social networks unless you actively click on a button.

Once clicked, interaction with the platform is governed by the respective provider’s privacy policy.

11. Analytics & Online Advertising

We use analytics and advertising tools such as Google Analytics, Google Ads, and Meta (Facebook) Pixel to analyze website performance and optimize marketing efforts.

IP anonymization is enabled where available
Processing is based on consent or legitimate interest

You may opt out through browser settings or provider-specific opt-out tools.

12. Retargeting & Remarketing

We may use remarketing technologies to display relevant advertisements across platforms. Cookies are used for this purpose.

You can disable retargeting via:

Browser settings
Ad preference tools provided by advertising platforms

13. Your Rights

Under applicable data protection laws, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict processing
Object to data processing
Receive your data in a portable format
Withdraw consent at any time
File a complaint with a supervisory authority

If you object to data processing for marketing purposes, your data will no longer be used for that purpose.

14. Data Retention

Personal data is stored only for as long as necessary to fulfill contractual obligations or comply with legal requirements. After applicable retention periods expire, data is securely deleted.

15. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: info@by-velora.com